The 4 essential pillars to build a sucessful business

Over the weekend i happened to attend an event where Dr.Beatrice Kathungu , a lecturer Kenyatta university was the chief guest. She gave a talk on the how to succeed in life,business and on achieving greater things in life.I could not stop to marvel of her accomplishments and how far she has come from.She is a perfect example of a woman warrior.
Today as i revisited my old valuable newspaper articles,i come upon the Financial post post dating back Jan 2012.They had featured the story of Maithya and Wambua the founder and owners of mavuno automasters reading through their story i realized the key to their success was application of some of the things she had talked about.

The 4 things common in all successful stories are;

1.Aspiration.

Before you start a business,you should have a clear dream accompanied by a burning desire to succeed; you should have achievable dreams.Unfortunately many start business as a formality,to escape the formal employment or just to boost their goals and lack the willingness to work.
For you to succeed you should have a long term plan that is broken down to short terms plans with a clear precise strategies and plans on how to achieve them.


 2. Inspiration.
In business,discouragement,competition and failures are invertible,unless you disregard them through inspiration you will give up easily. This entails looking for someone or something to give you a reason to succeed.
You can get inspiration from a role model or mentor that you can share with about the challenges,taking time to learn about successful business and people,reading about someone you hate especially politician and dictators,you might be surprised how they rose to power.

3. Perspiration.
 You should be prepared to work tirelessly and put all your efforts to achieve your business goals. Be ready to sweat and give up the luxuries of life in quest for the success.
Being a business owner is more demanding than being an employee; successful entrepreneurs  will be the first to arrive in the office and last to leave always fighting for their dreams. Do your research and you will be surprised that majority of entrepreneurs who failed  never perspired to their level best.

4. Desperation.
 In business you should be positively desperate,a desperate person will go to any extend to quench his urge.Likewise in business you should be desperate to achieve your dreams,to sell those products,to get that funding.
When you are positively desperate you will have that inner motivation to push on and prove your critics wrong.You wont need anyone to wake you in the morning,to remind where conferences and other business functions are happening.

Its time to move your business to the next level or put those dreams and aspiration to actions and these "RATIONS" are crucial to your success.

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