Love
or hate it, social media is here to stay; it’s not a FAD. It’s no longer the
teenagers on it or a pass time for the college students that many associated
social sites with, its now a multimillion dollar industry. The recent Facebook
IPO is just an indication of the potential in this industry. It is a 21st
century innovation that has completely revolutionized the business climate.
Many of the companies especially in the developing world have not fully
embraced nor integrated social media in their operations though they are
gradually changing their attitudes. However I don’t fully blame them for this,
the other big issue is lack of social media agencies around to assist
organizations in handling social media issues.
The
customers are the most important aspect for success of any business, the more
an organization attracts customers and is able to satisfy them the higher the
profitability-the simple business rule.
Below
are some of the reasons as to why organizations should embrace social media to
win more customers.
Here
is how social media influences customers
1. Social proof
Consumers
are more and savvier about whom and where they purchase products from
Statistics show that more and more consumers are searching online before
purchasing. By having a social media presence that is engaging helps boost the
confidence, reputation and trust of clients about your business
2. Engage with its customers.
Customer
engagement is a very crucial since this will help your company retain your
existing customers and of course increase your brand credibility. Strong social
media presence will give an organization increased engagement and interaction
with customers. When organizations are able to have conversations with their
customers, it automatically results to an increased level of credibility.
September 19 via mobile
Do you
have a favorite city? We want to hear from you! ::Fill in the blank:: My
favorite city to travel to is ________!
Mercy
Njue Ksm en nrb
3. Access to customer’s feedback
This
is because the feedback actually helps in improving your products based on what
your customer’s require. Due to the fact that social media channels aid in
making customer engagement possible, then customer feedback will always be
available for the company to use as basis for improvement. With this, you can
always expect customer reviews and feedback that can help you in making your
products or services even better
4. Discover your customers’ preferences
You
will be able to act based on what they want. By knowing their preferences, it
will be much easier for you to enhance all of your products and plan your
marketing campaigns more effectively. Smart companies monitor social media conversations
to better understand consumer preferences, unmet needs, satisfaction levels and
opportunities to improve service delivery. This results in retaining a higher
percentage of customers and lower costs to secure new customers, who are not
being well served by your competitors.
Thank you for your company, it was a
pleasure serving you tonight. We will be back from 5:00 AM. Have a good
night!^WW
5. Aids in customer care service
Many businesses face
the same questions time and time again when it comes to customer service. Use
your social media outlets to answer those questions. You are not only able to
highlight to your community that you are available but also get other people
within the community to provide answers and support to new members who have
perhaps experienced the same issues themselves.
Let us know: How would you like us
to improve on our customer service?
Jack Martin U never have toilets, especially dev.
hse & its 24hrs, we need to use then, its a public place for heavens sake!
Ma
Stingo Lower ua prices kidogo :-)
There are many more benefits brands
gain by embracing social media,finally am inviting you all at the launch of
SocialPro clubs
WHAT ARE THEY AND WHY NOW?
The tremendous growth of social media in
business and communication has necessitated us to conceptualize and spearhead
the formation of social media clubs dubbed (SocialPro clubs) in universities
across the country. These clubs will
bring together different social media enthusiasts, speakers, bloggers, industry
experts, digital agencies and organizations who have immensely contributed to
the growth of social Media in Kenya. SocialPro clubs will also create a
platform that will enhance product and consumer engagement through creativity
and innovation. The core objective of
these clubs is to teach, educate students, create awareness, and impart
knowledge & skills on social media. These clubs in a nutshell will unlock
the limitless possibilities and potential on social media.
Below
please find features online we've gotten so far on SocialPro clubs to
acquaint yourself with SocialPro clubs. To support this initiative in
kind or in cash or be part of the team drop me an email through
Nateford@socialedge.co.ke
http://www.humanipo.com/blog/
http://www.openbook.co.ke/
http://www.cio.co.ke/news/
http://www.slideshare.net/
http://www.openbook.co.ke/
http://www.cio.co.ke/news/
http://www.slideshare.net/
